EFFECTIVE COMMUNICATION

AND INFLUENCE SKILLS

OVERVIEW

Duration: 1 day.

CPD points (8 hrs) for all professionals.

This dynamic course equips delegates with the skills needed to communicate with clarity and influence.

The course introduces different communication styles and teaches delegates how to adapt their approach to achieve better outcomes. The course also provides strategies for handling resistance and objections while maintaining strong, positive relationships.

By the end, each participant will create a personal action plan to embed influential communication practices into their daily interactions.

LEARNING OBJECTIVES

By the end of this course, delegates will be able to:

1. Explain the key principles of effective communication and why they matter in influencing others.

2. Recognise different communication styles and adapt their approach for better outcomes.

3. Demonstrate advanced listening and questioning techniques to build understanding and trust.

4. Use persuasive language and storytelling techniques to engage and influence stakeholders.

5. Apply non-verbal communication skills (tone, body language, presence) to reinforce messages.

6. Handle resistance and objections confidently while maintaining positive relationships.

7. Develop a personal action plan to strengthen their communication and influence skills in the workplace.

ORGANISATIONAL BENEFITS

Performance outcomes include::

1. Stronger Stakeholder Engagement: Staff communicate more clearly and persuasively, improving buy-in from colleagues, customers, and partners.

2. More Effective Collaboration: Understanding and adapting to different communication styles enhances teamwork and reduces misunderstandings.

3. Improved Decision-Making: Advanced listening and questioning techniques lead to clearer information exchange and more informed choices.

4. Enhanced Leadership Presence: Employees project confidence and credibility through refined verbal and non-verbal communication skills.

5. Reduced Conflict and Resistance: Skilled communicators handle objections constructively, maintaining positive relationships and smoother workflows.

6. Increased Productivity and Efficiency: Clear, influential communication minimises rework, speeds up agreement, and supports faster progress on key initiatives.

7. Stronger Organisational Reputation: Consistent, professional communication strengthens trust and confidence among internal and external stakeholders.

WHO SHOULD ATTEND

This course is ideal for professionals at any level who want to enhance their ability to communicate with clarity, confidence and influence.

It is particularly valuable for those who work with stakeholders, lead teams, manage projects or regularly engage in collaborative or customer-facing roles. Whether you’re looking to improve relationships or handle challenging conversations more effectively, this course provides practical tools to elevate your communication impact.